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Wisconsin Farmers Union Awarded $10,000 Backing Small Businesses Enhancement Grant through American Express and Main Street America


June 27, 2024

Contact: Julia Nunes, or 715-471-0398

CHIPPEWA FALLS – On Tuesday, June 25, American Express and Main Street America announced the grant recipients for the Backing Small Businesses Grant Program. 

Wisconsin Farmers Union, based in Chippewa Falls, WI was among the winners.

“We are very grateful to have been chosen as a recipient of the Backing Small Business Enhancement Grant,” said Julie Keown-Bomar, Executive Director of Wisconsin Farmers Union. “We received $10,000 to support; interactive kiosks which will feature the WI Farmers Union Farm Directory and stories of our members, and furniture in the Market on River building opening in Downtown Chippewa Falls this fall. All of which will enhance the customer's experience of our building and advance marketing efforts for our family farmer members.” 

American Express and Main Street America announced the 500 small business owners who have been awarded $10,000 through the Backing Small Businesses grant program. The program’s 2024 grant recipients represent U.S. small businesses across all 50 states, plus D.C. and Puerto Rico. Later this year, grantees will have the opportunity to apply for an additional $30,000 enhancement grant that will be awarded to 25 small businesses.

Since launching in 2021, Backing Small Businesses has provided over $9 million in grants to 1,180 small business owners nationwide. American Express and Main Street America initially created the grant program to help economically vulnerable small business owners recover from the COVID-19 pandemic and grow their businesses.

This program is part of American Express’ “Backing Small” initiative to provide financial support and resources to small business owners experiencing economic hardships. Other Backing Small grant programs include Backing Historic Small Restaurants and Backing International Small Restaurants. Backing Small is an extension of American Express’ longstanding commitment to support small independent businesses globally, including through its Shop Small movement and Small Business Saturday campaign, celebrating its 15th anniversary this year.

To learn more about the Backing Small Businesses grant program and learn about the grantees, click here.

Wisconsin Farmers Union, a member-driven organization, is committed to enhancing the quality of life for family farmers, rural communities, and all people through educational opportunities, cooperative endeavors, and civic engagement. 


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