FARM FRESH ATLAS
PARTNERSHIP
WITH REAP FOOD GROUP
Exciting news on the local food front! REAP Food Group and Wisconsin Farmers Union have joined forces to make the Farm Fresh Atlas the state’s most robust source of information for sourcing local foods directly from Wisconsin farmers.
As part of the partnership, Wisconsin Farmers Union members will receive $15 off an annual listing in the Farm Fresh Atlas! Read more below!
The Farm Fresh Atlas is a community-based local foods marketing tool that has been showcasing local food champions in Wisconsin for 25 years.
It connects listees with eaters across the state that enjoy locally grown food and the community of support that makes it possible.
This is done through the website, FarmFreshAtlas.org, and through a yearly printed publication that is distributed around Wisconsin each spring!
What does this PARTNERSHIP mean for the Wisconsin Local Food Directory?
Wisconsin Farmers Union will be phasing out the Local Food Directory and combining our efforts with REAP to bring more attention to the Farm Fresh Atlas. The Local Food Directory will be discontinued after December 31st, 2025.
Current listees in the Wisconsin Local Food Directory (that are not in the Atlas) are eligible to transfer their existing listing to the Farm Fresh Atlas free of charge for one year.
To do so, please complete Local Food Directory transition form (by clicking the button on the left) by 12/31/25. After one year, REAP will reach out and listings must be renewed to continue.
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Through this partnership, WFU members will receive a $15 discount as a membership benefit. Ask the membership team for the code!
Farm Fresh Atlas reoccurring listings are $75 for farms and businesses, $25 for farmers markets.
Sign up for a listing at the Farm Fresh Atlas site (by clicking the button on the left) by January 30th, 2026 (this is the
deadline to be featured in the 2026 print guide). Listings made after that date will be in the 2027 print version.
Need more info? Read the Atlas FAQ’s linked to the left.